Must-Read Marketing Books

Hello,

Thanks for stopping by and checking out my website—it's a pleasure to have you here.

My name is Trent Stafford, and I am a student at Aurora University, double majoring in Graphic Design and Marketing. Although I am continuously developing my knowledge and expertise in my fields, I have read various books on marketing, psychology, and business. Today, I would like to showcase 3 of my favorite must-read books related to marketing, psychology, or business.

#1: Influence - Robert B. Cialdini

#2: Marketing to Mindstates - Will Leach

#3: Dataclysm - Christian Rudder

These various books have changed how I view the world and how I view marketing. Marketing is not something as simple as 'these certain people will like this because they want a new basketball,' instead, it is 'why do these people want this particular item or service, what Mindstate triggers them to make a decision, and how can we influence said decisions?'

Thank you for reading.